Montenegro Wins Gold Award for Best Destination Spot at the Japan World's Tourism Film Festival
Alongside Montenegro, Switzerland also won the gold award in the category "Tourist Destinations – Countries," while silver awards went to Slovenia and Uzbekistan.
At the prestigious 7th Japan World's Tourism Film Festival (JWTFF), the destination spot of the National Tourism Organization (NTO) of Montenegro, "Uncover Your Wild Side," won the gold award in the category "Tourist Destinations – Countries." This marks the second international recognition for this inspiring video, following its award at The Golden City Gate festival in Berlin.
JWTFF, held from March 17 to 19 in the city of Maniwa, is the only tourism film festival in Asia that is part of the renowned International Committee of Tourism Film Festivals (CIFFT). Its significance is further confirmed by the impressive number of submissions this year—1,132 films in the international competition and 138 films in the Japanese selection.
Montenegro stood alongside some of the world's most prestigious tourist destinations, including Switzerland, Turkey, Slovenia, Armenia, Uzbekistan, and Saint Helena Island. Along with Montenegro, Switzerland won the gold award in the same category, while silver awards were given to Slovenia and Uzbekistan.
"Winning this prestigious award in such a strong competition is yet another testament to Montenegro's important place on the global tourism scene. The promotional film 'Uncover Your Wild Side' presents Montenegro in a unique way, showcasing it as a country that offers an authentic and unforgettable experience, inspiring travelers worldwide to explore its hidden gems. This award not only confirms the strength and recognition of Montenegro's tourism brand but also opens new opportunities for international promotion and positioning Montenegro as a destination that provides a unique experience," said Dr. Ana Tripković Marković, Director of the National Tourism Organization of Montenegro.
The Japan World's Tourism Film Festival is not just a competitive event but a globally recognized platform that promotes creativity and innovation in tourism film. Through the exchange of ideas and experiences, this festival brings together leading professionals from the tourism and audiovisual industries, enabling destinations worldwide to present their offerings in an innovative way.
Additionally, the destination spot by the NTO of Montenegro has also been shortlisted for an award at the New York Festivals TV & Film Awards, which is also part of the CIFFT Circuit 2025.
Bonus video:
