Funding Opportunity Notice (FON): Digital Marketing Solutions

Palladium may award one or more subcontracts or grants as a result of any applications/proposals received and evaluated under Phase 2.

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Foto: Palladium International
Foto: Palladium International
Palladium international
foto: Palladium International

To Interested Offerors:

The purpose of this Funding Opportunity Notice (FON) is to solicit applications/proposals from interested parties, wishing to receive funding from the CATALYZE Innovative Blended Finance (CATALYZE) program. Palladium is implementing CATALYZE, funded by the United States Agency for International Development (USAID) and is seeking qualified sources to implement activities that will mobilize financing to high growth potential Small and Medium Enterprises (SMEs) in the Western Balkans (Albania, Bosnia & Herzegovina, Kosovo, Montenegro, North Macedonia, and Serbia). The Selection Process will employ a two-step phased evaluation that shall progressively reduce the number of offerors considered for the final funding opportunity/opportunities. The process will comprise of two phases:

Phase 1: Initial Review of Concept Papers and Evaluating Against Phase 1 Criteria

Phase 2: Request for Full Proposals and/or Applications and Evaluation Against Phase 2 Criteria and Final Source Selection for award of a subcontract or grant (see definitions below).

Palladium on behalf of USAID anticipates awarding one or more grants and/or subcontracts to fund selected proposals/applications submitted in response to this FON.

Phase 1: Concept Papers in response to this FON must be submitted by the above deadline. After review, successful offerors will be invited to submit full applications/proposals, which if selected, may result in a grant or a subcontract, as defined further below. Successful applications/proposals will be selected for funding by the CATALYZE/Palladium Source Selection Team.

Subject to availability of funds, Palladium intends to provide up to $100,000 for individual value of awards; however, this amount can potentially increase during the co-creation process. Palladium reserves the right to fund any or none of the applications/proposals submitted.

Submission of questions: Questions on this FON should be addressed to wbalkans.eog@thepalladiumgroup.com and will be reviewed and answered according to the schedule above and circulated via email to all offerors who submitted concept papers before each review round. The deadlines for receipt of questions are listed above. Telephone calls regarding technical content will not be entertained.

Palladium may award one or more subcontracts or grants as a result of any applications/proposals received and evaluated under Phase 2.

For the purposes of this FON a funded Subcontract is defined as a firm fixed price contract to procure goods or services at firm fixed prices, where payments are made for acceptable received and inspected services or goods in accordance with the stated criteria. Subcontracts may include profit or fee when priced.

For the purposes of this FON a funded Grant is defined as an agreement by Palladium to fund the grantee on cost reimbursable or Fixed Amount Award (FAA) to carry out innovative concept proving, research and development, or other work, which may or may not produce a desired final objective or a result. Grants shall not include any profit or fee.

The FON solicits applications/proposals for interventions that will be implemented in the Western Balkans region and offerors should clearly mention the geographic area(s) in which project activities will be implemented. Preference will be given to applications/proposals that cover more than one country.

Subcontracts will be administered in accordance with the terms and conditions of Firm Fixed Price Contracts under CATALYZE, which will be provided to the applicants selected for Phase 2 evaluation.

This FON is comprised of the following main sections:

  1. Program Summary
  2. Funding Opportunity Statement
  3. Award Information
  4. Eligibility Requirements
  5. Application/Proposal & Submission Information
  6. Application/Proposal Review Information
  7. Award & Administration Information
  8. Other Information

To be eligible for consideration, offerors must provide all required information in their application/proposal. Applications/proposals that are submitted late, incomplete, or are non-responsive will not be considered. Awards will be made to the responsible offerors whose concept best meet the requirements of this FON and the evaluation criteria contained herein.

Palladium requires applications/proposals to be submitted electronically (via e-mail) to wbalkans.eog@thepalladiumgroup.com no later than the deadlines listed above.

Issuance of this FON does not constitute an award commitment on the part of Palladium, nor does it commit Palladium to pay for any costs incurred in the preparation and submission of an application/proposal. Further, Palladium reserves the right to reject any or all applications/proposals received.

Applications/proposals are submitted at the risk of the offeror, and all preparation and submission costs are at the offeror's own expense.

Sincerely, Dina Karic

EoG Regional Team Leader

INTRODUCTION

1.PROGRAM SUMMARY

The CATALYZE Blended Finance Mechanism is an 8-year contract (5-year base period, with a single 3- year option period) which uses a facilitated partnership model to craft solutions to crowd in blended finance (i.e. blended concessional and commercial finance) to USAID partner countries and initiatives. CATALYZE allows USAID Bureaus and Missions to efficiently deploy investment facilitation solutions that respond to the needs of specific sectors, issues, and geographies.

The Engines of Growth (EoG) Activity is one project under the CATALYZE activity and is designed to facilitate Western Balkans small and medium enterprise (SME) resilience, growth, and job creation by improving their access to and utilization of appropriate finance. EoG is working to help mobilize capital to SMEs to sustain vulnerable SMEs and jobs in the wake of COVID-19, and now seeks to facilitate appropriate financing to high growth potential SMEs in the long term.

EoG will be focused on two main objectives in the Western Balkans:

  • Objective 1: Mobilize capital and/or restructure debt to otherwise viable but distressed SMEs which have been adversely impacted by COVID-19 in order to sustain them, retain/rehire workers, and preserve capacity for future growth.
  • Objective 2: Facilitate additional alternative financing to high-growth potential SMEs in the Western Balkans in order to enhance their growth, productivity, and job creation.

This activity is being implemented using different funding windows to engage local partners to address these objectives and support both vulnerable and high growth potential SMEs.

2.FUNDING OPPORTUNITY STATEMENT

Background/Development Challenge

There is a low percentage of women micro, small and medium enterprises in the Western Balkans, ranging from 11% of total MSMEs in Kosovo to 27% in Bosnia and Herzegovina and Serbia. Western Balkan countries are losing on average 18% of their total GDP due to the low participation of women in the economy. The number of MSMEs that have a female majority ownership is even lower, in BiH only 9.3% of MSMEs fall under this category, most of which are micro and small. While there are several reasons for the low number of females owned and operated MSMEs including societal perception, and lack of childcare, many female entrepreneurs also face obstacles that are common to all MSMEs including access to finance, poor market access and product development.

Inability to access new markets: Many SMEs struggle to diversify their markets and depend on one to two buyers. In many cases, the buyers (supermarkets, cooperatives, food processors) are more dominant players in the supply chain and dictate the terms of conditions of the contract. In the case of the Western Balkans, SMEs that are a part of these buyer-dominant supply chains face cashflow problems, as buyers can take up to six months to pay suppliers. During the COVID-19 pandemic, many suppliers noticed an uptake of online sales and recognized that this was an opportunity to reach new customers and reduce their reliance on only a few buyers.

Digital markets can help business reach global and regional markets. For MSMEs, digital markets can transform their businesses to reach larger scale, grow and expand and allow businesses to diversify their buyers. There are several options that MSMEs can chose to expand their digital presence – through E- commerce platforms, marketing through social media, targeted emails, content digital marketing etc. For MSMEs, that lack skills in marketing and have limited resources, it is key to make the right choice for their business product and growth strategy.

Solutions Sought

CATALYZE will review and disburse direct grants and/or subcontracts to companies and organizations to

develop proposals to help women MSMEs to sell online and on marketplaces.

CATALYZE seeks to:

  • Identify partners that are familiar with access to market challenges women MSMEs face in the Western Balkans, across different sectors
  • Support activities that will innovate and/or expand the ability of W-MSMEs to access virtual marketplaces and implement digital marketing strategies; and
  • Champion activities that have the potential to address more than just one country in the Western Balkans.

Interventions under this activity should be scalable and sustainable and should promote improvements in the competitiveness of W-MSMEs. A regional approach offers private sector partner(s) greater potential to scale up, as well as a larger base of potential W- MSMEs. Applicants should seek to leverage economies of scale where possible and seize any opportunities to organically promote intra-regional economic integration.

CATALYZE encourages offerors to consider the following desired outcomes, however it welcomes all innovative ideas that will help W-SMEs access new markets and diversify their buyers, increase sales and create new jobs throughout:

  • Support to W-MSMEs to open new sales channels, developing e-shops and establishing electronic payment account (Pint of Sale- POS) and integrate into existing e-commerce platforms;
  • Improve W-MSMEs overall legal virtual business performance and exposure on e-commerce platforms and enlarge their sales;
  • Develop of virtual marketplace or e-commerce platforms for W-MSMEs;
  • Improve W-MSMEs digital marketing through social media and content media, development of digital design tools.
  • Facilitate W-MSMEs access digital tools, platforms and/or instruments that enhance their finance, working capital and credit.
  • Encourage regional trade and cooperation

3.AWARD INFORMATION

Estimated Funding Level

Palladium expects to award one or more grants and/or subcontracts and may choose to fully fund or incrementally fund the selected application/proposal(s). Individual awards can be up to $100,000; however,

this amount can potentially increase during the co-creation process and/or if additional funds are made available for this initiative. The final amount will depend upon the proposed activities, the expected impact and final negotiations that will take place in Phase 2. EoG will measure the impact over the course of the EoG activity as follows: the amount invested by USAID against the expected number of SMEs that will benefit from the proposed activity. EoG will also consider the anticipated sustainability and long-term impacts of potential awards under this Notice.

Anticipated Performance Period

Palladium anticipates a performance period of 12-24 months.

Award Type

Palladium anticipates awarding Fixed Amount Award (FAA) or Cost Reimbursable Grants and/or Firm Fixed Price Subcontract as defined above. The award mechanism will be determined by the CATALYZE team through a pre-award determination process based on the nature of the proposed activity and the financial and management capacity of the selected organization. The award size, the number of awards and amount of available funding is subject to change.

4.ELIGIBILITY REQUIREMENTS

This FON is issued as a public notice to ensure that all interested and qualified organizations have a fair opportunity to submit applications/proposals for funding. The following criteria will be applied to all offerors in Phase 1 to determine the eligibility of offerors:

  • Offeror is legally registered as a non-for profit or for-profit organization in accordance with the laws of the country where entity is registered and is in good standing, legally licensed and up to date on all applicable taxes
  • Offeror has certified that it is not affiliated with any political party nor engaged in any partisan activities.
  • Offeror submits all mandatory documents prior to the deadline stipulated in the FON.
  • Offeror has certified that it is receptive to participate in learning opportunities and commitment to participate in capacity building.

Certification of these requirements must be noted by completing Attachment A. Failure to submit this form will result in disqualification.

Types of Entities that May NOT Apply

The following types of entities may not apply for CATALYZE awards:

  • Political parties, political party organizations, Government parastatal institutions or Government owned institutions are not eligible for grants or subcontracts;
  • Organizations that have controlling interest held by a government, government agency, or agent thereof;
  • Offerors with active exclusions from the working with the US government (www.sam.gov), the UN (Sanctions List), or the US Department of the Treasury Office of Foreign Asset Control;
  • Any entity affiliated with Palladium or any of its directors, officers, or employees; and Individuals.

Potential New Partners

Palladium strongly encourages applications/proposals from potential new partners, including organizations which have never received funding from USAID directly or indirectly.

Cost Share

Offerors are expected to contribute resources from their own private or public sector sources for the implementation of the proposed concepts.

5.APPLICATION/PROPOSAL & SUBMISSION INFORMATION

All applications/proposals for consideration must include the following:

1. Concept Paper

Palladium will review proposals/applications using a two-stage process. For Phase 1 Offerors must first submit a concept paper of no more than five pages directly to Palladium before submitting a full proposal/application. Concept papers must meet the identified needs of this solicitation.

Do not submit a full proposal/application unless requested by Palladium. Only upon receipt of positive Palladium feedback on the concept paper is the offeror requested to put together a full proposal/application for Palladium consideration, using the criteria below.

Concept paper submission deadlines:

  • March 1, 2022 17:00 Skopje Time

Phase 1: Concept Papers

Concept papers will be accepted and reviewed per the schedule outlined above. Awards will be subject to availability of funds. There is no guarantee a grant application or subcontract proposal submitted will be awarded.

The concept paper must be submitted in accordance with the instructions below and will be reviewed in terms of responsiveness to the FON, appropriateness of subject matter, and creativity. Offerors are encouraged to demonstrate how their proposed work will contribute to increased SME growth and job creation.

Instructions for Concept Paper Preparation & Submission

In the first stage, all offerors are required to submit a short technical concept paper that is specific, complete and concise. The concept paper should demonstrate the offeror’s capabilities and expertise with respect to achieving the goals of this program.

The concept paper must be submitted in Times New Roman, font size 11, and must include page numbers. Each page must be marked with the FON title and number.

Concept papers should be prepared according to the structural format set forth below:

  1. Cover Page (no more than 1 page). The cover page must include:
  1. FON number and name
  2. Address of organization
  3. Contact point (lead contact name; relevant telephone, fax, e-mail information);
  4. Signature of authorized representative of the offeror.
  1. Technical approach (no more than 4 pages): This section should address the program summary and selected objectives in Section I of this document and should include:
    1. Describe relevant experience of your organization for the proposed activity, this should include experience of your management and/or staff
    2. Provide brief overview of consortium partners (if any) and their role in the proposed activity
    3. Describe the intervention you are proposing in concise and clear terms.
    4. Explain how you determined that there is a need and/or demand for your proposed product/ service, include market analysis you have undertaken.
    5. Describe how the intervention will be implemented
    6. How will you achieve scale in terms of number of W-MSMEs reached.
    7. Briefly describe the business model upon which you will build the intervention to ensure that it is sustainable once EoG support ends
    8. Describe the amount of effort to be employed, the anticipated results.
    9. The geographic focus (country, regional, etc.) of the proposed activity; and
    10. Type of support the offeror requests from USAID.
  2. Supporting information (no more than 1 page):
    1. Proposed total estimated cost;
    2. Brief cost breakdown (with cost share);
    3. Proposed duration of the activity.
    4. Certifications and Evidence of Responsibility (not included in page count):
      1. Completed Eligibility Certification (Attachment A) All materials must be in English.

The concept paper must be submitted by email to: wbalkans.eog@thepalladiumgroup.com no later than the deadlines on the cover page of this FON. All correspondence must include the relevant FON number and title.

Palladium may contact offerors for clarifying questions.

Offerors that are not selected will be notified and may request a debrief, after which they may resubmit concept notes for consideration with feedback from Palladium, pending available resources.

Phase 2: Full Proposals

Selected offerors will be notified to participate in Phase 2. Phase 2 will be a co-creation process, whereby EOG and USAID will work with the applicant to provide feedback on the concept note, with the goal of achieving EOG goals. This phase is expected to last up to two months. During this period, applicants will be asked to participate in one co-creation workshop with EOG where applicants will present their activity and EOG will provide feedback on what is expected to be included in the proposal. The applicant will then be invited to develop a full proposal taking into consideration the feedback. Full proposals will be further evaluated by the EOG Evaluation Committee. Palladium reserves the right to fund any or none of the applications/proposals submitted during Phase 2.

During Phase 2 applicants will be expected to provide a comprehensive analysis of the expected impact or return of investment. This will be measured by the amount of USAID expected investment compared to

number of SMEs reached, finance accessed by SMEs, and the timeframe in which the impact will be achieved.

While we encourage consortiums to apply there may be opportunities for new consortiums to be formed. During the co-creation process the project may organize workshops or meetings for potential partners to discuss developing joint proposals. This will be taken into consideration when synergies exist between partner proposals that may achieve greater impact and scale. With the prior approval of applicants, at this stage EOG may share applicant’s Concept Notes with other potential partners.

1. Other Important Information

Branding

In accordance with ADS 320, USAID policy is to require exclusive branding and marking in USAID direct acquisitions using any source of funds. Contractors and subcontractors' corporate identities or logos must not be used on USAID-funded program materials. Marking is not required on Contractor vehicles, offices, office supplies or other commodities used solely for administration of the USAID-funded program. Marking is not permitted on any communications that are strictly administrative, rather than programmatic, in nature. USAID identity is also prohibited on Contractor and recipient communications related to award administration, such as hiring/firing of staff or renting office space and/or equipment.

Data Universal Numbering System (DUNS)

There is a mandatory requirement for the offeror to provide a DUNS number to Palladium. The Data Universal Numbering System is a system developed and regulated by Dun & Bradstreet (D&B) that assigns a unique numeric identifier, referred to as a "DUNS number" to a single business entity. Without a DUNS number, Palladium cannot deem an offeror to be “responsible” to conduct business with and therefore, Palladium will not enter into an agreement with any such organization. The award of a grant or subcontract resulting from this FON is contingent upon the winner providing a DUNS number to Palladium. Organizations who fail to provide a DUNS number will not receive an agreement and Palladium will select an alternate awardee. Only those awardees whose proposals were selected will need to obtain a DUNS number, and they will have 10 working days to provide a DUNS number upon being informed

All U.S. and foreign organizations which receive a grant or subcontract with a value of $25,000 and above are required to obtain a DUNS number prior to signing of the agreement. Organizations are exempt from this requirement if the gross income received from all sources in the previous tax year was under $300,000. Palladium requires that grant and subcontract offeror sign the self-certification statement if the offeror claims exemption for this reason. Documentation with Instructions for Obtaining a DUNS Number or a Self- Certification for Exemption from the DUNS Requirement can be obtained from the project issuing this FON.

Licenses and Registrations

If the organization is not registered in a Western Balkans country or does not have a business license to carry out proposed activities, describe why is it not needed and how the activities will be implemented; or describe a plan to obtain all registrations and/or licenses to legally operate in the targeted country/ies. The award of a grant or subcontract resulting from this FON is contingent upon the winner providing evidence that it can legally carry out activities in the proposed country to Palladium.

6.APPLICATION/PROPOSAL REVIEW INFORMATION

1.Evaluation Criteria for Concept Paper

Concept papers will be reviewed in terms of responsiveness to the FON Program Opportunity Statement and Instructions, appropriateness of subject matter, creativity, and relevant organizational experience and capability. Offerors are encouraged to demonstrate how their proposed work will contribute to increased financing for high growth potential SMEs in specific countries in the Western Balkans and/ or across the region.

2.Evaluation Criteria for Full Application/Proposal

In Phase 2, selected offerors will participate in co-design sessions with Palladium to expand and refine the concept presented in Phase 1. Offerors will then be invited to submit a full application/proposal, which will be evaluated on the following criteria:

  • Offeror’s demonstrated capability to carry out proposed approach;
  • Soundness and reasonableness of technical approach;
  • Incorporation of feedback and guidance from co-design phase;
  • Alignment with EOG Activity’s goal
  • Analysis of the expected impact or return of investment
  • Sustainability and long-term impact of approach in terms of offeror's incentives to sustain/expand the activities once USAID funding is completed.

Selected offerors will also be asked to submit a full cost proposal, which will be evaluated based on the following criteria:

  • Realism and reasonableness of the work to be performed;
  • Cost reflects a clear understanding of the requirements;
  • Cost is consistent with various elements of the technical requirements;
  • Incorporation of cost-share where feasible.

Palladium will provide full instructions for the Phase 2 application/proposal to selected offerors.

Palladium international
foto: Palladium International

USAID-ov projekat CATALYZE Innovative Blended Finance – the Engines of Growth objavljuje konkurs FON-CATALYZE_EoG-2021-02 za uslugu: “Rešenja za digitalni marketing”. Svrha ovog poziva o mogućnostima finansiranja je da prikupi predloge od zainteresovanih strana sa ciljem pružanja podrške mikro, malim i srednjim preduzećima u vlasništvu žena da vrše prodaju putem interneta i na online tržištu.

Očekivani rezultati:

• Podržana mikro, mala i srednja preduzeća (MMSP) u ženskom vlasništvu u pokretanju novih kanala prodaje, razvoju e-prodavnica, uspostavljanju računa za elektronsko plaćanje (POS) i integraciji u postojeće platforme za e-trgovinu; • Poboljšane ukupne legalne virtuelne poslovne performanse MMSP i izloženost na platformama za e-trgovinu, kao i povećana prodaja; • Razvijena virtuelna tržišta ili platforme za e-trgovinu MMSP; • Poboljšan digitalni marketing MMSP putem društvenih medija i medijskih sadržaja, kao i razvoj alata za digitalni dizajn; • Omogućen pristup MMSP digitalnim alatima, platformama, i/ili instrumentima koji unapredjuju njihove finansije, obrtna sredstva i kredite; • Podstaknuta regionalna trgovina i saradnja;

CATALYZE Innovative Blended Finance - the Engines of Growth (EoG) projekat je dizajniran da olakša otpornost malih i srednjih preduzeća zapadnog Balkana u toku i nakon COVID-19 pandemije, pomogne njihov rast i otvaranje novih radnih mesta kroz poboljšanje pristupa odgovarajućim finansijama, kao i njihovog korišćenja.

Aplikacije se podnose elektronskim putem na email adresu - wbalkans.eog@thepalladiumgroup.com.

Rok za podnošenje prijava je 01.03.2022. godine.

Detaljnije informacije o konkursu na engleskom jeziku pogledajte OVDE.